Hear four industry experts talk about putting out vinyl records
Posted: Tuesday, April 10th 2012
A free on-demand webinar from the Portland Music Foundation's "Music as a Profession" Series
On March 28, the Portland Music Foundation held a webinar, "How and Why to Put Your Next Record out on Vinyl," that was jam-packed with useful information for our members. Now, the recording of that webinar has been posted so that anyone can listen in for free.
Listen to it here (skip to the 3:15 mark to avoid some talking amongst the webinar panelists that we couldn't figure out how to clip off). It runs about an hour.
The panelists were:
Billy Fields, Senior Director of Sales and Account Management at Warner/Elektra/Atlantic, who spoke about trends in the industry, who the people are that are buying vinyl and how you can reach them, and whether vinyl might be a good idea for your band. The sales numbers he provides for vinyl records are pretty fascinating.
Jay Millar, head of marketing and communications at United Record Pressing, based in Nashville, which is one of the premier record manufacturers in the country, and the place where Elvis, Jerry Lee Lewis, and many, many others had their records pressed. He gives just about every detail you could want abotu about how to optimize the vinyl-pressing experience. Plus, he runs his own all-vinyl label so he knows the other side as well.
William Ethridge, head of Eternal Otter Records, talked about his experiences working with United Record Pressing, why he decided to print many of his label's records on vinyl, and what his lessons learned have been from putting records out this way. Lesson number one: Give yourself LOTS of lead time.
Chris Brown, head of marketing at Bull Moose Music, spoke about Bull Moose's experience with vinyl from local and independent artists and passed along a number of tips for those looking to sell their vinyl through the Bull Moose chain and other independent record stores.
If you're considering going the vinyl route with your next record, you absolutely need to hear this Portland Music Foundation webinar. It's free. So why wouldn't you check it out?
